Fewer Rules, More Orders

QC Supply, a farm supplier that started in 1982 in a garage in Schuyler, Neb., used to tune by hand the results customers got when they searched the QC Supply website for products. According to its search vendor, Rezolve Ai, the old keyword search "required ongoing manual merchandising and rule creation, placing a significant operational burden on the ecommerce team."

In a customer story published Nov. 2, Rezolve says QC Supply moved to its BrainCommerce semantic search and saw orders up 7%, average order value up 4% and revenue up 11%. Becky Morrison, QC Supply's director of ecommerce, calls it early: "While we're still early in the transition, the results so far have us feeling confident and excited about what's ahead."

What the Index says: the productivity case is the rule-writing the AI took over. Rezolve says reliance on manual rules fell "significantly" but gives no hours, no measurement window and no baseline. The figures are Rezolve's, not QC Supply's, and we found no independent check of them.

Sources:

Rezolve Ai, "From manual search rules to AI-powered product discovery" (published Nov. 2, 2026; updated Nov. 6, 2026)

QC Supply, About Us